Rebuilding the Digital Front Door
CTRM, a Malaysian aerospace manufacturer, came to us through a referral with a clear request: a world-class corporate website.
Its digital presence was split across two different website environments, with limited long-term maintainability.
How the story unfolded
- 01Audit the estate
- 02Restructure the architecture
- 03Set the design system
- 04Build on a modular CMS
- 05Wire analytics and security
- 06Train and hand over
What does an aerospace manufacturer actually need its website to do?
What we found
The existing sites had performance, navigation, mobile, content-structure and design-consistency issues. CTRM needed more than new pages: it needed a partner to advise what should happen next.
What we recommended
We worked with CTRM’s stakeholders to decide what should happen next, before designing anything.
- Restructure the information architecture and sitemap
- Set a design-system and UI direction
- Plan hosting, security, analytics and testing
- Put governance and an ongoing support model in place
What we implemented
We then designed and built the new platform, and prepared the team to run it.
- An audit of performance, technology and user experience
- A new sitemap, design system and responsive corporate website
- A flexible WordPress content architecture the team can manage themselves
- Analytics, security and quality assurance, plus training, documentation and ongoing support
What changed
The new structure reduced navigation complexity and gave CTRM’s team a modular content system that is easier to update.
- Navigation cut from ten items to six
- ESG content brought together in one clear section
- Pages the team can rearrange as priorities change
- A lasting advisory relationship that led to further opportunities within the wider group
What we delivered
- Digital audit and recommendations
- New sitemap and information architecture
- Design system and UI
- Responsive corporate website
- WordPress CMS the team runs itself
- Analytics and behavioural tracking
- Security, testing and QA plan
- Training, documentation and support
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