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Connecting Consumers and Bars Through COVID-19
When COVID-19 restrictions closed bars and entertainment outlets across Malaysia, Carlsberg had to rethink how it reached its consumers.
The user journey, from purchase to pint
- 01Buy or earn
- 02Keep it as a balance
- 03Share it with a friend
- 04Visit a bar
- 05Verify at the counter
- 06Redeem by QR
Growth cycle · Retain
With every bar shut, how could the brand give people a reason to come back?
What we found
The brand needed a way to keep consumers connected with its participating outlets while they were closed, and to give them a reason to return once restrictions eased.
What we recommended
We developed a digital keg experience.
- Consumers earn or purchase beverages digitally
- They hold them in a virtual balance
- They share them with friends
- They redeem them later at participating outlets
What we implemented
We built a platform that connected a digital customer journey to real-world outlet operations.
- Consumer registration and a digital keg balance
- Receipt verification and barcode scanning
- Payment integration and beer sharing between consumers
- QR-based redemption, an outlet portal, and automated reminders and reporting
What we delivered
- Consumer web app with a digital keg balance
- Receipt scanning and verification
- Online payments
- Keg sharing between friends
- QR redemption at the bar
- Outlet portal for participating bars
- Automated reminders and reporting
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