A Crowded Market. A Local Point of View. 45% Follower Growth.
Motul Korea wanted a stronger presence in a competitive automotive market. Its social content had to connect the brand’s premium positioning with the culture of Korean motor enthusiasts.
We built a content approach around motoring lifestyle, motorsport and locally relevant moments — giving people more reasons to engage with Motul and follow along.
The content approach
- 01Capture the motoring lifestyle
- 02Share motorsport moments
- 03Reflect Korean culture and seasons
- 04Grow engagement and followers
How do you make a premium automotive brand stand out in a crowded feed, and feel relevant to the people you want to reach?
What we found
Motul needed a stronger connection with its local audience: premium in feel, but speaking to the moments Korean motor enthusiasts recognise.
What we recommended
Keep the premium look, and let the subjects be local.
- Lifestyle visuals alongside motorsport highlights
- Topics drawn from Korean motoring culture
- Seasonal moments and cultural cues
- Relatable formats, built for the feed
What we implemented
Premium automotive visuals, adapted to Korean motorsport, lifestyle and the moments in between.
- Premium automotive visuals for the brand’s look
- Locally adapted social content for the Korean feed
- Motorsport and lifestyle moments as the subjects
- Timely cultural moments to build engagement
What we delivered
- Social media strategy for Korean motor enthusiasts
- Lifestyle and motorsport content
- Locally relevant seasonal creative
- Visuals and formats designed for social engagement
The results
Instagram engagement rate
Follower growth
Reach
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