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Three Centres. One Way In. 20+ Conversions.

Corporate Websites & Platforms · Digital Growth & Campaigns · Singapore

  • New Life Student Care
  • Website
  • Google Ads
  • SEO
  • Meta Advertising
  • Social Media
Project screens from the New Life Student Care engagement

New Life Student Care runs three centres. Parents had to be able to find it — and, once interested, have an obvious way to ask about a place.

We built the website and put search and social around it: Google Ads and SEO to bring enquiries to the centres, Meta and organic content to build awareness and followers.

How a parent finds their way in

  1. 01Build the website
  2. 02Reach parents in search
  3. 03Build awareness on social
  4. 04Make asking easy
Growth cycle · Land

How do parents find a student care centre, and what do they do once they have?

What we found

Two things had to work together: parents discovering New Life Student Care at all, and interested families having a clear way to enquire about the three centres.

What we recommended

Run the website, search and social as one route rather than four channels.

  • The website as the place every channel leads to
  • Google Ads and organic search to bring parents in
  • Meta and social content to build awareness and following
  • One clear enquiry route for all three centres

What we implemented

Search worked for enquiries, social worked for awareness, and the website answered both.

  • The New Life Student Care website, built and launched
  • Google Ads and SEO aimed at enquiries for the centres
  • Meta campaigns and social content aimed at awareness
  • An enquiry route parents could find from any of them

What we delivered

  • New Life Student Care website
  • Google Ads lead generation and SEO
  • Meta campaigns and social content
  • An enquiry route for parents interested in the three centres

The result

20+

Conversions in four months

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