Nine Centres. Uneven Enquiries. 389+ Leads.
One preschool brand, nine locations — and enquiries were not arriving evenly. New Life needed to reach more parents across Singapore, and more of them near its quieter centres.
We built content that showed parents what learning at New Life looked like, then targeted Meta campaigns around each centre. Performance data showed us where to focus next.
The path from awareness to enquiry
- 01Show the learning experience
- 02Reach parents nearby
- 03Focus on lower-enquiry centres
- 04Generate leads
How do you make one preschool brand relevant in nine different neighbourhoods, and close the enquiry gap between centres?
What we found
Two problems had to be solved together: give parents a reason to notice the social content, and bring enquiries to the centres receiving less interest.
What we recommended
Lead with the learning itself, then put it in front of parents living near each centre.
- Educational tips, play-based learning and community moments at the heart of the social content
- Meta ads aimed at parents living near each centre
- Campaign data read to show where extra effort was needed
- More weight behind the centres receiving fewer enquiries
What we implemented
New content, published consistently, and a campaign around every centre — watched, and adjusted.
- Parent-friendly posts with stronger visuals and copy
- A consistent publishing rhythm across the centres
- Location-targeted Meta campaigns around each centre
- Results monitored, with the focus moved to lower-enquiry centres
What we delivered
- Social content strategy and creative
- Educational, play-based and community-focused posts
- Consistent organic publishing
- Meta campaigns targeted around each centre
- Performance-led campaign optimisation
- Website design and build
- Search engine optimisation
The results
Leads from performance campaigns
Cost per result
Campaign reach
Instagram engagement rate
Follower growth
Organic reach
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